Credibility that matches the business
A presence that reflects the real level of your operation, so price conversations start from a stronger position.
Website redesign for established service businesses
Your business has grown.Your website shouldlook like it.
I design and build custom websites that help service businesses strengthen their credibility, communicate their value clearly and turn more visitors into qualified inquiries.
Strategy, design, development and SEO, handled directly by one partner.
“The redesigned website helped us strengthen our search visibility and generate a consistent flow of reservations.”
Selected clients
A real redesign, x-rayed
What visitors never see,
but always feel.
Two of my clients' previous homepages, scanned. Every mark is a measured problem, not an opinion. Then switch to “After”.
(untitled)JJS Transfer — Private airport transfers & tours in Punta Cana 24/7
What the scan found
- 1The page has no title: the browser tab, and Google, have nothing to call it.
- 2A five-line headline with a typo (“Aeropuero”), tagged as H1 twice.
- 321 of its 30 images have no alt text, this one included.
- 456 scripts and 23 stylesheets: WordPress, Divi and six plugins.
- 5No phone number in the header, and not one tap-to-call link.
The presidential Limo Luxury Car Service Miami | Premium TransportationThe Presidential Limo
What the scan found
- 1A 393 KB PNG logo; the whole home page weighs 14.4 MB.
- 26.9 s on a phone before anything appears.
- 3The only action above the fold is “Our Fleet”: nothing to book.
- 415 of 30 images have no alt text.
- 5Social icons above the fold, but no tap-to-call link.
The honest diagnosis
Your business may have
outgrown its website.
A website can keep working technically while quietly costing you the clients who were already interested. These are the signals that show up first.
- 01
The design feels dated
It was built for a version of the business that no longer exists, and it shows in the first three seconds.
- 02
The offer is hard to follow
Visitors have to work to understand what you do, who it is for, and why they should pick you over the next result.
- 03
Mobile creates friction
Most of your traffic arrives on a phone, and that is exactly where the experience falls apart.
- 04
You hesitate to share the link
When a serious prospect asks for your website, you explain it instead of simply sending it.
- 05
Traffic arrives, contacts don't
People land, look around and leave without calling, writing, booking or requesting anything.
- 06
It can't support what's next
Every campaign, new service or content idea turns into a technical negotiation instead of an update.
If you recognized three or more of these, the problem is not the design. It is that the website was never built for the business you run today.
What changes
A website that makes
your business easier to
trust and choose.
Not a fresh coat of paint. A rebuilt argument for why someone should choose you, expressed through structure, design and everything they can feel but never name.
Positioning people understand
What you offer, who it serves and why it is different — clear within seconds, not buried three clicks deep.
Paths that lead somewhere
Deliberate routes to contact, quote, book or reserve, placed where the decision actually happens.
A foundation you can build on
Fast, responsive and structured so campaigns, SEO and new content extend the site instead of fighting it.
Selected work
Three businesses.
Three different problems.
01
CJ Transfer
- The situation
- A tourist comparing transfer options carries three fears: the price will change, nobody will be waiting, and the language will be a problem.
- What I did
- Fixed pricing is stated up front, flight tracking and the complimentary wait are promised in the hero, and bilingual drivers are named as a feature rather than a footnote.
- The outcome
- A booking a first-time visitor can complete on a phone, in minutes.
“The website redesign, along with ongoing improvements to its search visibility, has helped us stand out in our industry and generate a consistent flow of reservations. Michael has been reliable throughout the process and remains someone I trust with the continued growth of our website.”
02
Milux Auto
- The situation
- Car rental stays a commodity decision until somebody shows you the actual car.
- What I did
- A dark, automotive art direction that lets vehicle photography carry the page.
- The outcome
- The fleet reads as a curated range instead of an undifferentiated price list.
“Michael understood exactly what we wanted for Milux Auto and delivered a website that feels modern, fast and highly professional. He was patient, committed and helped us elevate how our brand is presented online. We're extremely happy with the result and would recommend him without hesitation.”
03
Presidential Limo
- The situation
- Luxury transport is judged on trust long before price.
- What I did
- A dark, restrained direction to match the service level, with the fleet presented as real, comparable options: each vehicle with its capacity, luggage allowance and its own booking action.
- The outcome
- Every vehicle is a comparable, bookable option rather than a photograph.
What a redesign includes
Everything needed to turn
a weak website into a
business asset.
One scope, one person accountable for it. No coordinating three vendors who each blame the other two.
- 01
Strategy & positioning
Goals, audience, content, structure and the route a visitor takes from arrival to inquiry.
- 02
Custom design
A visual direction built around your business — not a template with your logo dropped into it.
- 03
Responsive development
Fast, scalable implementation that holds up on phone, tablet and desktop.
- 04
Conversion structure
Hierarchy, calls to action, forms, bookings and contact paths placed where they do work.
- 05
SEO foundations
Technical structure, metadata, indexing and performance handled from the start.
- 06
Integrations
Analytics, WhatsApp, reservations, payments, email and the external tools you already run on.
- 07
Launch & support
Testing, deployment, a walkthrough of how to manage it, and support after it goes live.
Who you actually work with
One partner from
strategy to launch.
You work directly with the person responsible for the strategy, the design and the code. No account managers, no hand-offs, nothing lost between departments.
Against a template
Templates win on price and speed. They cost you differentiation, and they get harder to grow into as the business changes.
Against an agency
Agencies win on capacity. That capacity arrives with layers, overhead, and distance between you and whoever is actually building.
I'm Michael, an independent web designer and developer based in the Dominican Republic, working with service businesses that need more than a visually attractive website.
The redesign process
A clear path from
strategy to launch.
Five stages, defined up front. You always know what is happening now, what comes next, and what I need from you to keep it moving.
- 01
Discovery
Your business, your clients, what the current site gets wrong, and what a win actually looks like.
- 02
Strategy
Architecture, messaging, content requirements and the journey each page has to carry.
- 03
Design
The visual direction and the key pages, refined together before a line of production code exists.
- 04
Development
Building, integrating and optimizing — responsive, fast and ready for real content.
- 05
Launch
Testing, deployment, measurement and the agreed support once you are live.
Before you write
Are we a good fit?
This works well if
- Your business is already operating and generating revenue.
- Your current website no longer represents its quality.
- You value strategy and custom design over the lowest quote.
- You want clearer inquiries, bookings or reservations.
- You have someone available to give feedback and business context.
This is not the right fit if
- You are shopping for the cheapest possible website.
- You need a full custom site live within a few days.
- You want a copy of another company's design.
- You are not ready to provide content, feedback or decisions.
Questions
Answered
plainly.
Still unclear on something? Ask it in the form — it becomes a better first conversation.
Every project is quoted individually, because scope, content, integrations and the number of pages vary widely. The form below includes budget ranges — share the one you are working with and I will tell you honestly whether we are aligned before we spend time on a call. Once the scope is agreed, the price is fixed: no surprise invoices.
Most custom website projects run about 4–8 weeks from kickoff to launch. The two things that move that timeline are content readiness and how quickly feedback comes back, so both are planned for from the start.
The platform is chosen based on what the project actually needs — how the site will be updated, what it has to integrate with, and how it should grow. You will get a clear recommendation and the reasoning behind it, not a preference imposed on the project.
Yes. Redesigns are the majority of the work. What is already working is preserved — valuable content, search visibility, integrations and brand equity — and the structure, design and experience are rebuilt around it.
Every redesign includes structure, messaging direction and SEO foundations: technical setup, metadata, indexing and performance, keeping the rankings your current site already has. Ongoing SEO (content, link building, local SEO and monthly reports) is also a service of its own. Full copywriting can be included when the project calls for it.
Yes. The site is set up so your team can manage the content that changes regularly, and you get a walkthrough at launch. Anything structural stays available through continued support.
Yes. I work with clients locally and internationally, in English and Spanish, and I am based in the Dominican Republic.
Launch is a milestone, not an exit. Support is agreed up front, and most clients continue with improvements, new sections and performance work as the business moves.
Request received
Thanks. I have
the context.
I'll review your details and reply personally to the email you provided, usually within one business day.