A catalog people can shop
Products, variants, photos and filters organised so customers find the right item without asking.
E-commerce websites for small businesses
An online storeyour customersactually buy from.
I design and build stores where the catalog is easy to browse, the checkout is short, and payments, shipping and stock are set up around how your business really operates.
Payments, shipping and inventory configured with you, not left as homework.
Businesses I've built for
Where sales leak
Selling online is easy.
Getting paid without
chasing people is not.
Most small stores don't lose sales at the product — they lose them in the steps between wanting it and paying for it. These are the usual leaks.
- 01
Every order runs through chat
Prices, availability, transfers and screenshots handled by hand, one customer at a time, at whatever hour they write.
- 02
The catalog is hard to browse
Customers can't filter, compare or see what is in stock, so they ask instead of buying — or leave.
- 03
Checkout asks for too much
Long forms, unclear shipping costs and no visible payment options turn ready buyers into abandoned carts.
- 04
Payments feel improvised
Bank transfers, screenshots and manual confirmations work until volume grows, then they cost you orders and trust.
- 05
Stock lives in someone's head
Overselling, sold-out favourites and a catalog nobody updates because updating it is a chore.
- 06
Nothing tells you what sells
No view of best sellers, sources or abandoned carts, so decisions about stock and ads are guesses.
A store is not a catalog with a cart bolted on. It is an operation: what you sell, how it is paid, how it ships and who keeps it up to date, designed as one flow.
How buying feels
Pick, add,
and it's an order.
Tap a colour and a size. This is what your customer sees: the right product, the right price and what is actually left — without having to ask on WhatsApp first.
Custom print tee
Cotton · printed to order
$28
6 left in stock
What you get
A store that takes
the order, the payment
and the details.
Built around your catalog, your margins and the way you actually deliver, not around a template's demo products.
A checkout that finishes
Short forms, clear shipping and delivery options, and the payment methods your market trusts.
Orders and stock under control
One place to see orders, update products and keep availability honest.
Found by people ready to buy
Product and category pages built for search, so the catalog itself brings traffic.
Selected work
Three stores.
Three different catalogs.
01
ArteSublim
- The situation
- Customisation is a trust purchase — the customer is buying something that does not exist yet.
- What I did
- The catalogue leads with finished pieces so print quality is visible rather than promised, organised by product type and by theme so the anime buyer and the corporate buyer each find their route quickly.
- The outcome
- Print quality shown through finished work rather than claimed.
02
Casa Mordan
- The situation
- Cookware is a considered, tactile purchase.
- What I did
- Product photography leads, with categories mapped to how people shop rather than how the warehouse is organised.
- The outcome
- Categories follow how customers shop, not how stock is filed.
03
Mary Kay Store
- The situation
- Selling cosmetics through DMs does not scale, and it loses every customer who wants to browse before they ask.
- What I did
- A soft, product-led direction that lets the packaging carry the premium feel, with products grouped into most-popular and seasonal collections so a first-time visitor always has an obvious entry point.
- The outcome
- Customers browse and buy without having to open a conversation.
What an online store includes
Everything between
a product photo
and money received.
One scope and one person accountable for it, from the catalog structure to the first real order.
- 01
Catalog & product pages
Categories, variants, options, stock and product pages written to answer the questions that stop a purchase.
- 02
Cart & checkout
A short, tested checkout with clear costs, guest purchase and the fewest steps your business allows.
- 03
Payments
The gateways available in your market — local bank gateways, cards, PayPal or transfers — set up and tested with real transactions.
- 04
Shipping & delivery
Zones, rates, pickup, local delivery and the rules that keep shipping from eating your margin.
- 05
Orders & inventory
An admin you can actually use: orders, stock, customers and the notifications around them.
- 06
SEO & analytics
Technical setup, product metadata, structured data, speed and e-commerce tracking from day one.
- 07
Launch & training
Testing with real orders, going live, a walkthrough for whoever manages the store, and support after launch.
Who you actually work with
One partner from
catalog to first order.
You work directly with the person deciding the structure, designing the store and writing the code, and the same person is there when the first real order comes in.
Against selling through Instagram only
Social selling wins on reach and zero setup. It costs you every order handled by hand, no search traffic and no record of what sells.
Against setting up a builder yourself
Shopify, Wix or WooCommerce on your own is cheaper to start. The price is your hours, a store that looks like the theme demo, and payments and shipping configured by trial and error.
I'm Michael, an independent web designer and developer based in the Dominican Republic, building stores and websites for small businesses in the US and the Caribbean, in English and Spanish.
The process
From catalog
to first order in five steps.
Each stage is defined up front, including what I need from you — usually photos, prices and shipping rules.
- 01
Discovery
Your products, margins, delivery reality, payment options and what a good first quarter looks like.
- 02
Catalog & structure
Categories, variants, product data and the path from landing on the store to paying.
- 03
Design
The visual direction, the product page and the checkout, agreed before production code exists.
- 04
Build & integrations
Store development, payments, shipping, inventory, analytics and SEO, tested with real transactions.
- 05
Launch & training
Going live, a walkthrough for whoever runs the store day to day, and support while the first orders arrive.
Before you write
Are we a good fit?
This works well if
- You already sell, even if it is through chats and transfers, and want to stop doing it by hand.
- You can provide products, prices, photos and your shipping rules.
- You want a store built around your catalog rather than a theme demo.
- Someone on your side will keep stock and orders up to date.
This is not the right fit if
- You want the cheapest possible store online this week.
- You have no products, prices or photos defined yet.
- You need a marketplace with many independent sellers.
- Nobody will manage orders, stock or shipping after launch.
Questions
Answered
plainly.
Still unclear on something? Ask it in the form — it becomes a better first conversation.
More than a marketing website, because payments, shipping, inventory and the admin all have to work together. Every store is quoted individually after we agree on the catalog and the integrations. The form includes budget ranges: share yours and I'll tell you honestly whether we are aligned before a call.
It depends on the catalog, the market and who will manage it. Shopify, WooCommerce and custom builds each fit different situations, and I explain the trade-offs — fees, flexibility and how hard it is to maintain — before choosing, instead of defaulting to one.
Through the gateway your bank or processor supports, plus international options for foreign customers. We confirm what you can actually get approved for before building, because that decision shapes the checkout.
Yes, and most stores should. The store takes the orders that are ready to buy, and WhatsApp stays open for the rest — the assistant on the AI automation page can answer those messages and point people to the product.
Photos are yours or a photographer's; I tell you exactly what shots and formats are needed. Product descriptions can be included when you need them, structured so they also work for search.
Most stores take about 5–10 weeks from kickoff to launch. The catalog is what moves that number: the sooner products, prices and photos are ready, the sooner the store opens.
Yes. Managing products, prices, stock and orders is yours from day one, with a walkthrough at launch and written steps for the parts you'll use most.
Yes. Products, customers, orders and URLs can be migrated, with redirects planned so the search visibility you already earned moves with you.
Request received
Thanks. I have
the context.
I'll review your details and reply personally to the email you provided, usually within one business day.