Visible for searches that sell
Pages built around what customers type when they are ready to hire, not just around your brand name.
SEO services for small businesses
SEO that turnssearches intoreal inquiries.
I help small businesses show up when customers search for what they sell, with technical SEO, local SEO, content and links, on a site I build or the one you already have.
Every month: what was done, what moved and what comes next.
“The redesigned website helped us strengthen our search visibility and generate a consistent flow of reservations.”
Selected clients
The honest diagnosis
Your website exists.
Google just isn't
sending anyone.
Most small-business sites get almost no search traffic — not because the business is bad, but because nothing on the site tells Google what it is, where it works or why it deserves to rank. These are the usual causes.
- 01
Google can't crawl it properly
Duplicate pages, broken links, slow loading and missing indexing signals keep good pages out of the results.
- 02
It doesn't target real searches
Pages describe the business in its own words, not in the words customers actually type.
- 03
You're invisible on the map
An incomplete or unverified Google Business Profile hands local customers to the competitor down the street.
- 04
There's nothing worth citing
No guides, answers or proof, so neither Google nor AI search tools have a reason to reference you.
- 05
No one links to you
Without mentions and links from relevant sites, even a well-built page struggles to outrank established competitors.
- 06
Nobody is measuring it
No Search Console, no tracking, no report — so no one knows what is working and what is wasted.
SEO is not a trick you buy once. It is the steady work of making your site the clearest, most trusted answer to the searches your customers make.
How rankings move
From page two
to the top result.
What the monthly work actually does. Scroll, or tap a lever: each one moves a business up the results for a search that sells.
- Your Business yourbusiness.com › emergency-plumbing24/7 Emergency Plumber in Miami | Your BusinessSame-day repairs, upfront pricing and a real person on the phone, day or night.You
What changes
Show up where
customers are
already looking.
The goal is not a ranking screenshot. It is more of the right people finding you, trusting what they see and getting in touch.
On the map, not under it
A complete, active Google Business Profile with the categories, services, photos and reviews that local ranking depends on.
Cited by AI search
Clear answers, structured data and consistent business information, so Google's AI Overviews and assistants can reference you.
Reported in plain language
A monthly report with what was done, what moved and what comes next, backed by Search Console and analytics data.
SEO in practice
Built to be found.
01
CJ Transfer
- The situation
- A tourist comparing transfer options carries three fears: the price will change, nobody will be waiting, and the language will be a problem.
- What I did
- Fixed pricing is stated up front, flight tracking and the complimentary wait are promised in the hero, and bilingual drivers are named as a feature rather than a footnote.
- The outcome
- A booking a first-time visitor can complete on a phone, in minutes.
“The website redesign, along with ongoing improvements to its search visibility, has helped us stand out in our industry and generate a consistent flow of reservations. Michael has been reliable throughout the process and remains someone I trust with the continued growth of our website.”
02
Urovanz
- The situation
- Patients searching for urological care are anxious and frequently embarrassed.
- What I did
- Services are explained one at a time in plain Spanish, each with its own space so a patient reads only what applies to them.
- The outcome
- Each service readable on its own, without clinical jargon.
03
Rigo Realty
- The situation
- Property buyers arrive with hard constraints — budget, bedrooms, location, status — and abandon any site that makes them scroll before applying them.
- What I did
- A property search built on the filters buyers genuinely use: type, status, location, bedrooms, bathrooms and price.
- The outcome
- Search filters that match how a buyer narrows a shortlist.
What SEO includes
Everything search needs,
handled by the person
who builds the site.
Technical fixes, content and links are usually split across three vendors. Here they come from one person who can change the code, the copy and the structure directly.
- 01
Technical SEO audit & fixes
Crawling, indexing, duplicates, redirects, speed, Core Web Vitals, structured data and sitemaps.
- 02
Keyword & competitor research
The searches that bring buyers, what ranks for them today and where the gaps are.
- 03
On-page optimization
Titles, headings, copy, internal links and metadata aligned with those searches.
- 04
Local SEO
Google Business Profile, categories, services, photos, reviews and consistent business listings.
- 05
Content
Service pages, guides and articles planned around the real questions your customers ask.
- 06
Link building
Relevant mentions and links from directories, partners and publications in your market.
- 07
Monthly report
What was done, what moved and what comes next, in plain language.
Who you actually work with
The person who reports
is the person who does it.
No junior account manager reading a template report. The person who audits the site is the one who fixes the code, writes the pages and explains the results.
Against a large SEO agency
Agencies win on capacity. You often pay for it in long contracts, generic reports and fixes that wait on a developer they don't have.
Against doing it yourself
Plugins and tutorials cover the basics. They rarely cover technical problems, local competition or the hours it takes every month.
I'm Michael, a web designer, developer and SEO based in the Dominican Republic, working with businesses in the US and the Caribbean, in English and Spanish.
The process
A clear path from
audit to results.
SEO compounds over months, so the order matters. Each stage has an output you can see.
- 01
Audit
Technical health, content, competitors, Google Business Profile and current rankings, with a prioritized list of fixes.
- 02
Strategy
The keywords and pages that matter most, mapped to your services and locations.
- 03
Fixes
Technical and on-page changes go first, because everything else depends on them.
- 04
Content & links
New pages, guides and links, published on a steady schedule.
- 05
Report & refine
Monthly results, what they mean and what to do next.
Before you write
Are we a good fit?
This works well if
- You have a real business with services people search for.
- You can commit to SEO for at least six months.
- You can share access to your website, Search Console and Google Business Profile.
- You want steady, measurable growth over quick tricks.
This is not the right fit if
- You want guaranteed first-page rankings in a few weeks.
- You're looking for the cheapest link packages.
- You can't give access to the website or accounts.
- You need results before a launch next week.
Questions
Answered
plainly.
Still unclear on something? Ask it in the form — it becomes a better first conversation.
Technical fixes can show up within weeks. Meaningful growth in rankings and inquiries usually takes three to six months, and longer in competitive markets. The monthly report shows what is moving along the way.
No. No one controls Google's results, and guarantees are a warning sign. What I commit to is the work, the transparency and a clear report of what it produced.
SEO is quoted as a monthly plan based on your market, the competition and how much content and link work it needs. The form includes monthly budget ranges so we can check alignment before a call.
Yes. I work on existing sites on most platforms. If the site has structural problems that block results, I will tell you plainly and explain the options.
It is the work that decides whether you appear on Google Maps and in local results: your Google Business Profile, reviews, local pages and consistent business information across the web.
Yes. Google's AI Overviews and AI assistants draw from sites they can understand and trust. Clear structure, real answers and consistent business information help you get cited there too.
Your website or CMS, Google Search Console, Google Analytics and Google Business Profile. If any of them don't exist yet, I set them up.
Yes. I work in both, which matters if your customers search in Spanish in the US or in English in the Dominican Republic.
Request received
Thanks. I have
the context.
I'll review your details and reply personally to the email you provided, usually within one business day.